mbg's omega-3 potency+ represents the latest in science and technology. This is the new-school of fish oil. We have optimized source, potency, form, purity, sustainability, user experience (i.e., no fishy aftertaste), and even 3rd party certified transparency and traceability.
First up, source. We include premium fish oil that's sustainably sourced and manufactured from wild-caught, cold-water anchovies from the South Pacific (Chile, specifically).
Next up, potency. You see, potency is directly tied to efficacy. Potency means a science-backed, useful dose of an active ingredient (in this case, EPA and DHA). mindbodygreen’s omega-3 potency+ earned its name, because you’ll find 1,500 milligrams (1.5 grams) of EPA plus DHA in each serving (just two softgels). This amount of omega-3s is highly competitive in the industry and is the omega-3 equivalent of consuming a serving of oily fish (e.g., anchovies).*
You also want to consider form. Why? Form is everything when it comes to bioavailability in your body. We made sure to include the superior form of EPA and DHA (triglyceride), which are clinically shown to be most bioavailable in the body. In fact, triglycerides are the native form of omega-3 fats found in the fish itself! mindbodygreen's omega-3 potency+ intentionally leans into this native triglyceride form and bioavailability advantage it delivers. This product delivers a 4:3 ratio of triglyceride EPA and DHA omega-3 fatty acids from third-party verified pure anchovy from the South Pacific.*
Our product is also unique because it's transparent. mbg's omega-3 potency+ go above and beyond in the industry, because this premium oil has been fingerprint verified using magnetic resonance technology for authenticity (fish species) and traceability/origin (location of fishery) via third-party testing known as ORIVO. This designation is extremely rare to find on fish oil products, particularly on those sold in the U.S. We proudly display the ORIVO check mark seal on each bottle of omega-3 potency+.
You want a fish oil from a brand who cares about the raw materials (fish oil), the finished product, and everything in between. That's mindbodygreen. We care. For fish oil, purity (especially heavy metals, dioxins, furans, and PCBs) is of utmost importance, so we made sure purity was optimized in our product. Furthermore, the fish oil used in omega-3 potency+ boasts patented purification technologies to maximize purity parameters and minimize oxidation, creating a clear fish oil. It's purity you can literally see.
Next, our next-generation fish oil is complemented by two botanicals. An infusion of organic lemon oil from U.S.-grown lemon trees combat fish burps and means no fishy aftertaste for you! We further optimize our omega-3 potency+ formula with the evergreen herb, rosemary, a fragrant botanical from the mint family. This rosemary extract naturally supports the freshness and shelf-life of the fish oil.
Last but certainly not least: sustainability. It's important to back brands and invest in products that include sustainably sourced, wild-caught, cold-water fish. That's mbg's omega-3 potency+. We respect the sea and ocean-life in the sourcing of this fish. From a lower carbon footprint from the fish catch to our manufacturing facilities, to the recyclable amber glass bottle omega-3 potency+ comes in, we prioritize environmental sustainability and the planet.